Jennifer Ko Craft (Member, Las Vegas) was quoted on, published by American Law Media, in the article titled “NHL’s Vegas Golden Knights Making a Name for Themselves the Hard Way.”  The article discusses the National Hockey League’s new Las Vegas franchise and their ongoing trademark issues regarding their new “Golden Knights” name.  The U.S. Patent and Trademark Office (USPTO) is currently considering the NHL’s 1,347-page response to its December decision not to register two trademarks, “Vegas Golden Knights” and “Las Vegas Golden Knights” for hockey exhibitions, and another for apparel sales. The name and logo were too close to the registered trademark of The College of Saint Rose, a 4,211-student university in Albany, New York.  The article was published on June 19, 2017.

“USPTO examiners can be quite unyielding,” said attorney Jennifer Ko Craft, a partner at Dickinson Wright in Las Vegas and a trademark specialist.

“Even if there are others who have registered trademarks in similar situations in the past they cannot use past registrations to justify approving any present application. The Trademark Manual of Examining Procedure specifically prohibits it. Trademarks should be viewed as fluid. So, while these should get approved it’s hard to say that with certainty,” she said.
Jennifer Ko Craft is an “AV/Preeminent Attorney®” as rated by Martindale-Hubbell® member in the firm’s Intellectual Property and Media, Sports & Entertainment Departments. Ms. Craft can be reached in our Las Vegas office at 702-550-4441.