Jennifer Ko Craft (Member, Las Vegas) was extensively quoted in the Las Vegas Review-Journal article, “Documents show WNBA files to name team ‘Las Vegas Stars’”. Las Vegas’ newly relocated WNBA team will be called the Stars, as it was in San Antonio, if its application with the U.S. Patent and Trademark Office is approved. WNBA Enterprises filed the application Oct. 14 for the rights to “Las Vegas Stars” in Class 41, which includes services for sports and entertainment.

 “The fact that they filed means that’s the name they want,” said Jennifer. “We don’t know if they’ll actually get it yet, because it hasn’t been examined.” Jennifer said the application process typically takes a year. She compared the situation to that of the NHL’s Vegas Golden Knights, whose team name was initially denied because the College of Saint Rose Golden Knights in Albany, New York, objected. The Golden Knights’ name was approved after an appeal, and Jennifer said she thinks the Stars have “a good chance overcoming that issue” if it arises.


Jennifer Ko Craft  may be reached in our Las Vegas office at 702-550-4441.  Ms. Craft is an “AV/Preeminent Attorney®” as rated by Martindale-Hubbell® member in the firm’s Intellectual Property and Media, Sports & Entertainment Departments. She practices primarily in the areas of domestic and international trademark and copyright prosecution, licensing and enforcement. Ms. Craft consults with clients in identifying various protectable aspects of the clients’ products, services and concepts, and in developing and managing their intellectual property portfolios. She also resolves trademark, copyright, and domain name disputes, including the resolution of disputes over contested trademarks before the Trademark Trial and Appeal Board and enforcing clients’ intellectual property rights on the Internet.